Summer 2020 could be the season of the cardigan as Taylor Swift marks the release of her new track Cardigan by releasing one to her fans.
She’s not the only one to take a liking to the comfortable style though. David Beckham is just one of many celebs who has been sporting cardigans this summer. Lyst data shows that there has been a “66% spike in searches” for the category week-on-week with fashionistas seeking “knit” and “chunky” items.
On July 24 Taylor released her new album Folklore and on that same day, she dropped the music video for her track Cardigan online, to much of her fans delight.
In the video, which some social media users have been comparing to Harry Styles’ video for Falling, Taylor can be seen wearing a cream knit cardigan with embroidered appliqué and black piping.
Now, her fans are able to rock the same style by purchasing the cardigan online on Taylor’s merch site. Along with a digital copy of the album sent via email, the cardigan retails at $49.
If you’re not a fan of the cardigan, Taylor is also selling hoodies, t-shirts and accessories to celebrate the new launch. We’re guessing these will sell out pretty quickly.