Instagram has been flooded with black and white selfies!
The viral photo campaign #WomenSupportingWoman aims to promote appreciation among the female community using the hashtag #ChallengeAccepted.
More than 3 million women have taken part in the campaign, including celebrities, online influencers and YouTubers.
Women are being prompted to post black and white selfies with inspiring messages to support other women, as well as thank the women who nominated them to ‘accepted the challenge’.
Once a woman has taken part in the challenge it is customary to challenge another woman, publicly or by private message.
There has been some backlash against the campaign from women who feel as if posting selfies diminishes women’s achievements.
They have stated that the campaign should focus more on recent accomplishments and not by posting selfies.