In With The New: 30 new brands at John Lewis

As the seasons change, our wardrobe does too and John Lewis has announced the launch of more than 30 new fashion, beauty and accessory brands for Autumn

The brands have been chosen because they respond directly to the new needs of the nation: casual and modern, as we spend more time at home in the colder months.

Christine Kasoulis, Fashion Director at John Lewis said: “As part of the work we’re doing to modernise John Lewis, we’re introducing new brands that we feel really resonate with the needs of our customers at this current time whether that’s comfortable, stylish loungewear that’s smart enough for a Zoom call or skincare products that enhance their natural complexion.

“Our aim is to be the preferred fashion partner for brands. We’re proud to be able to offer these fantastic brands a broader platform and network that enables them to reach even more customers. These new brands are designed to inspire and delight and will provide our own customer base with even more beauty and fashion options to shop at John Lewis.”  

But, what’s new for A/W20?


  • The Fold: British womenswear label for luxury business attire
  • Sosander: Online womenswear brand launched in 2016 by editor and publishing director of high-street fashion magazine, Look
  • Athleisure: Iconic brands such as Athleta, Stella, Isle and Calvin Klein
  • les girls les boys: Founded by Creative Director and founder of Agent Provocateur, Serena Rees MBE
  • Fila trainers: Retro trainer brand
  • Fat Face: British clothing and accessories
  • Their Nibs: Small British pyjama brand with hand-designed prints
  • Celtic & Co: British-made sheepskin slippers


  • New Balance: Trainer brand
  • Barbour Wilderness Collection by Ben and Marina Fogle (exclusive to John Lewis)
  • Dukes Cupboard: Soho vintage store edit including Stone Island, Stussy and Nike


  • Peloton: Global, interactive fitness and indoor exercise bikes
  • Apex Bikes: Customised cycle brand
  • Arcteryx: High-performance apparel, outerwear and equipment


  • Beauty Tech: Luxury beauty technology from MZ Skin, Foreo, Dermaflash and Beglow
  • Olaplex: Luxury hair treatment


  • Longchamp: French luxury leather
  • Astrid & Miyu: London-based jewellery brand
  • Goddess Charms: Bespoke cosmic jewellery, hand-made in Northern India
  • Togetherband: Sustainable luxury fashion brand
  • Wanderlust + Co: Jewellery brand from Malaysia
  • Dinny Hall: British jewellery brand
Faye Dixon

Lifestyle Journalist and Blogger from the North East.

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