The Vampire’s Wife and H&M – a genius collaboration

H&M has announced a collaboration with cult fashion brand The Vampire’s Wife – and we’re in love.

The brand is the brainchild of British designer and model Susie Cave. The Vampire’s Wife is known for flattering silhouettes with a hint of attitude – plus their garments are made from sustainably-sourced materials which adds a big tick to our list.

We love the collaboration because of its bold and feminine vibes. Statement pieces include a lace mini dress with signature shoulders, a velvet mini dress with a pussy-bow and a romantic silver, lace cape – all featuring recycled nylon and polyester. Accessories feature charm necklaces, bracelets and ear cuffs featuring vampire teeth of course. It’s a truly mysterious collection perfect for spooky season.

Maria Östblom, Head of Design Womenswear at H&M said: “With this collaboration, H&M and The Vampire’s Wife want to show our customers that fashion can, and should, empower and inspire women to feel like the best version of themselves. We’ve long been inspired by Susie’s energy and brand values and we’re thrilled to be doing this undoubtedly very special collection together.”

Photo credits: H&M

Susie Cave is the creative director of the campaign.

“It was a great honour to be asked to be the designer and the creative director of The Vampire’s Wife’s collaboration with H&M. H&M went to extraordinary lengths to bring the dark and sensual world of The Vampire’s Wife to life. I hope this collection gives as much joy to those who wear it, as it did for me to create it,” she said.

The collection will be available in selected stores and online at HM.com from 22nd October.

Faye Dixon

Lifestyle Journalist and Blogger from the North East.

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