Christmas shopping with a difference at John Lewis

It’s beginning to look a lot like Christmas and John Lewis & Partners have launched their first ever virtual shop tour for those doing their Christmas shopping from home this year.

Bringing the magic of the festive period to customers direct to their living room, John Lewis have launched a 3D tour of their Oxford Street shop that customers can ‘walk through’ and shop from.

Through footage from the Oxford Street shop, customers can use any digital device to click through the virtual shop and see this year’s Christmas must-haves.

John Lewis launched its online Christmas shop earlier than ever this year after searches on the website soared.

According to the retailer, customers are shopping for Christmas earlier than ever before with sales up by 112% compared to last year. Sales of Christmas trees and decorations are up 232% and 156%. So it’s good new that the flagship shop boasts its largest ever Christmas Tree forest, showcasing seven new festive trends and a one stop gift emporium.

Dan Cooper, Partner and Head of Christmas at John Lewis & Partners said: “We know that Christmas might look a little different to our customers this year, with smaller celebrations at home and  video calls to loved ones. But we also know that many are looking forward to the small joys that the festive season brings: from decorated fireplaces to wreaths on doors. Our customers are planning earlier than ever to revel in the festivities and likely spread out the tasks to avoid any last minute rushes. This year we have created a Christmas shop that will of course delight and inspire our customers but we have also focused on making it a simple journey that means they can tick off their list happily and safely.”

Here’s what to expect

The Christmas Forest

There’s more than 40 different styles of trees ranging from 4ft to a staggering 9ft. The Symphony tree, exclusive to John Lewis, is programmed to play music from seven Christmas classics with a light show to complement each. 

The Home of Christmas

Three key dining looks explore the Art of Japan, Impressionism, and Art Nouveau trends. But don’t miss the cosy living room which is decorated in the Bloomsbury trend while the Pop Art trend offers a space for children to choose their favourite decorations.

The Festive Footpath

An impressive 1,332 beautiful hanging green baubles decorate the shop floor and the dazzling walkway is a must-see.

John Lewis & Partners Christmas shops are now open across the UK but the full range of Christmas products can be found online at

Faye Dixon

Lifestyle Journalist and Blogger from the North East.

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