Recently, our feed has been filled with pictures of our favourite celebs in their pink pants – but why?
It’s actually all down to their support for Breast Cancer Awareness Month this October.
For every person who posts a picture in their underwear with the hashtag #kitstokickcancer, Kits Undergarments, a line launched by Hollywood stylists Jamie Mizrahi and Simone Harouche last year, who have partnered with Women’s Cancer Research Fund will donate 5% of each sale to the fund.
We’ve picked some of the best celebrity posts to share.
Get the look
Want to get involved and show your support by wearing pink? Here’s where to shop.
Post Surgery Sumptuously Soft Padded Full Cup / £20
Seamless Classic Cut Brief / £23.85
CoppaFeel! Embroidered Ankle Socks / £3
Honourable mention: loungeunderwear.com sold out of 50,000 hot pink thongs in just four hours and they may be sold out but 100% of donations go to our partner charities, Trekstock and CoppaFeel!
Don’t forget you can also support the cause with your beauty buys. Find out more here.