Over the last couple of years, Harry Styles has stunned and amazed with his bold, vintage and flamboyant take on fashion. The former One Direction singer, always leaves a lasting impression on the industry, and it comes as no surprise he would be the first male to ever top Lyst’s 2020 Power Dressers list.
The 26-year-old singer, who recently shut down gender noms in Vogue magazine photoshoot came out on top in the annual ‘Year in Fashion 2020‘ report, which records the biggest fashion moments, influential celebrities and brands of the year.
Lyst tracks more than 10 million global searches a month, crunching queries, page views and sales statistics every minute, and use the data they acquire to tell stories of what the world wants to wear.
Harry Styles is joined by Beyoncé, Kim Namjoon (RM) of BTS, American politician Alexandria Ocasio-Cortez, rapper Travis Scott, ‘Normal People’ hunk Paul Mescal, pop megastar Lizzo, social media star Charli D’Amelio, Britain’s Duchess of Cambridge and Italian influencer Chiara Ferragni on the list of Top 10 Power Dressers.
Lyst used 100 million search, sales and social media metrics from the site to find the the 10 celebrities whose personal style searches drove the biggest spikes over the last 12 months. Their findings showed that after Harry released his single “Golden” searches for blue and turquoise blazers, similar to the one worn in the music video, increased by 52% and searches for yellow bucket hats spiked by 92%.
Furthermore, the JW Anderson cardigan he wore saw the #HarryStylesCardigan challenge go viral on TikTok and Lyst saw searches for the cardigan increase by 166% for a week in June.
Searches for watermelon spiked by 11% within 24 hours of the release of the music video for “Watermelon Sugar” in July, as did searches for Bode shirts by 31% and Hawaiian-themed pieces by 16%, while crochet pieces increased by 6%.
Harry has had a fabulous fashion year and has been greatly influential in promoting gender-neutral fashion. We can’t wait to see what he has up his sleeve for 2021.