H&M has collaborated with Danone AQUA for the bottle2fashion project to transform plastic bottle waste from the shores of Indonesia into recycled polyester for their new collection.
This season, bottle2fashion will collect and recycle around an impressive 3.5 million PET bottles in their clean up.
For the H&M kidswear collection, the recycled polyester has been blended with organic cotton and recycled cotton to create cosy but fashion-forward colours and silhouettes.
Nellie Lindeborg, Assortment Sustainability Responsible at H&M said: “Helping to keep beaches and oceans clean, bottle2fashion is another exciting step forward for a more circular and collaborative approach at H&M. To give a second life to disposable plastic bottles as recycled polyester is valuable in so many ways — to Indonesia’s environment, economy and social values — but also the world and our customers. And once the kids outgrow the clothes, we encourage the items be brought back to us through our garment collection initiative so they can be recycled once again.”
The collaboration also supports the Indonesian government’s initiative against marine pollution — while creating local jobs.
Senior Sustainable Packaging Manager, Danone Indonesia, Ratih Anggraeni said: “Through the bottle2fashion initiative that we’ve conducted alongside H&M, for this season, Danone-AQUA has successfully collected around 71 tons of PET bottles from Kepulauan Seribu (Thousand Island) and Bandung Area. This is to show our commitment to prevent plastic from going into the ocean, which is also the manifestation of our #BijakBerplastik movement.”
The entire collection is made from a blend of recycled polyester, organic cotton and recycled cotton.
Sofia Löfstedt, Head of Kidswear Design at H&M said: “For this collection, we wanted to focus on pieces that kids could really be kids in — playful, comfy and confident — so hoodies, joggers and some long-sleeve tops. Though the garments can be coordinated, we put together a wide-ranging colour palette that could be easily mixed and matched. I always love to see what kids come up with and I hope they will also learn about the bottle2fashion project along the way.”
The kidswear collection will be vailable from the end of December, in stores, as well as online at hm.com.