Christmas is set to have more sparkle than ever as Champagne sales at Waitrose are up 33% compared to last year
Overall searches for ‘Champagne’ are up 343% compared to last year, while ‘Waitrose Champagne’ is up 272% on their website – so it’s clear what’s on the drinks menu for many this Christmas.
In a recent survey, Waitrose revealed that 28% of people were stocking up on wine and Champagne for the Christmas season earlier than in previous years too, with 25-34 year olds notably the most likely to do this.
Rebecca Hull, Champagne and sparkling buyer at Waitrose, said: “The festive period is the perfect time to indulge in a little luxury and despite no celebratory events this year, shoppers are still embracing the sheer decadence of a glass of fizz. While Champagne remains a popular choice, it’s fantastic to see shoppers broadening their sparkling horizons as the popularity of our English sparkling wine range continues to grow.”
Faye’s top pick: Laurent-Perrier Cuvée Brut Rosé Champagne
Candice’s top pick: Moet Ice Imperial Champagne