More than ever before people are looking to make better choices when it comes to shopping. For years we’ve lived with the concept of “fast fashion” these are items made quickly and cheaply for consumers season-by-season.
The benefit of fast fashion is that we can buy clothes and keep up with the latest trend, usually at a reasonable price. However, the issue with these items is that they become the product of waste as trends change so quickly people are likely to donated them or thrown away periodically to make space for new clothing.
It’s no secret that sustainable fashion and the future of the industry is a huge talking point. So, it makes sense that consumers are shopping more consciously. If you’re looking to ditch fast fashion this Veganuary and thereafter look into supporting ethical brands, vintage stores and charity shops and attending car boots sales. Buying second-hand is a great way to shop more ethically.
However, if you’re more into big designers and feel like you can’t give up your Gucci lifestyle, looking into renting your clothing. Having a good capsule wardrobe, alongside a monthly subscription of hand-picked clothes that you rent and return is another way to keep your wardrobe up-to-date without producing endless waste.