Continuing a long tradition of acclaimed designer collaborations, H&M has announced something new for Spring with London-based fashion designer Simone Rocha – and we’re in love
The Simone Rocha x H&M collection will include Rocha’s signature womenswear, as well as menswear and childrenswear – a wardrobe for the entire family. From special occasionwear, including tulle dresses and tailoring, to casual tees and accessories, there really is something for everyone.
She is the first Irish designer to undertake a collaboration of this sort with H&M and her personal inter-ethnic heritage and the myriad inspirations shine through. Think Tudor courtiers, wild florals and tartan all reworked for a modern look.
The collection will launch on March 11 and celebrates a decade of the Simone Rocha label.
Simone Rocha said: “I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”
Ann-Sofie Johansson at H&M added: “Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.”
Find out more at www2.hm.com