Waitrose saves our celebrations with launch of new cakes

Waitrose are launching a selection of new cakes in response to the trend for afternoon tea and an increase in at-home celebrations. 

Last year, the popularity of afternoon tea soared as people looked to celebrate special occasions at home, and in the last week alone, searches on Waitrose.com are already up over 1000% versus the same week last year.

Champagne sales have also continued to grow by 52%, suggesting we’re adding a hint of sparkle to the pastime.

Rosie Hancock, bakery product developer at Waitrose, said: “We saw sales of teatime cakes rise last summer by 95% which led us to develop a new offer of afternoon tea and celebration cakes, reflecting the demand for celebratory food and drink. 

“With the current lockdown restrictions, we’re all seeking ways to make birthdays and other events really special – even if we can’t celebrate them with others outside our household. Cake is one of the little luxuries we can enjoy at the moment, so indulging in a treat of afternoon tea is the perfect way to celebrate an occasion.”

There are 30 new cakes in the range for all occasions and the designs are made exclusively for Waitrose by the renowned Fiona Cairns bakery in Leicestershire.

Afternoon tea 
Victoria Sponge Triple Layer Cake £20
Carrot Triple Layer Cake £20
Lemon Triple Layer Cake £20
Chocolate Salted Caramel Triple Layer Cake £20 

Birthday cakes
Chocolate Triple Layer Star Cake £25
Golden Triple Layer Star Cake £25
Loaded Drippy Chocolate Cake £28
Loaded Raspberry Ripple Cake £28
Two Tier Pink Floral Parcel Cake £30
426334 Two Tier Chocolate Stars Parcel Cake £30
Two Tier Balloon & Stars Parcel Cake £30
Floral Cherry Blossom Cake £25
12 Cherry Blossom cupcakes £14
Buttercream Rose Cake £30
Butterflies Birthday Cake £30
Beehive Cake £35
Narwhal Cake £30
Dinosaur Cake £40
12 Dinosaur cupcakes £14
Toadstool Cake £40
12 Toadstool & Dragonfly cupcakes £14
Tea Party Birthday Cake £25
Train Birthday Cake £30
8 Stars and Smarties cupcakes £12
8 Unicorn cupcakes £12

Celebration cakes
Gold Celebration Cake £35
Silver Celebration Cake £35
Red Celebration Cake £35
Congratulations Cake £35
Baby Elephant Cake £30

The cakes are available in Waitrose branches and online now.

Faye Dixon

Lifestyle Journalist and Blogger from the North East.

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