H&M’s new collection in collaboration with writer, performer and storyteller Yrsa Daley-Ward, turns powerful poetry on self-appreciation into fashion
Using Daley-Ward’s quotes, H&M has created a selection of comfortable loungewear pieces (ideal for lockdown) that unite Daley-Ward’s affirming words with more sustainably-sourced materials – perfect.
The collection features quotes including: “If you have to fold to fit in, it ain’t right” and “there will always be your heart,” printed on pieces to encourage confidence and promise.
Key pieces include the longline bermuda shorts with co-ord slogan sweatshirt, the oversized t-shirts and seamless crop-tops, and the drop-shoulder hoodie – all made with more sustainably-sourced fabrics such as organic cotton and recycled polyamide.
Maria Östblom, Head of Design Womenswear at H&M said: ”We were so inspired by Yrsa Daley-Ward’s strong and powerful poems, which so beautifully address self-worth and self-empowerment. H&M shares these ideals and it was a priviledge to work together on a collection that champions such positive values.”
Yrsa Daley-Ward, writer, performer and storyteller added: “It has been wonderful working with H&M on this sustainably-sourced collection. My hope is that this collection comforts, empowers and moves those who wear it, that they wear the words close to their hearts. We need to be empowered to have the strength and confidence to move through the world and to achieve our dreams. You are your life’s work.”
The full collection will launch worldwide in selected stores and at hm.com from 11 February 2021, with a limited selection available online only from 21 January, 2021.