Veganuary sees sales soar at Tesco

Lockdown and Veganuary seem to have finally ended the hatred for greens, as Tesco’s figures show.

Greens such as cabbage, spinach and even the most controversial veggie – sprouts – have become more popular as we’ve been cooking from scratch. Meat Free Mondays and Veganuary have continued to encourage this, so much so that Tesco is now working with its UK suppliers in order to grow more to meet the demand.

The highest increase is being seen with leeks and cabbage, as well as broccoli and sprouts.

Since the first lockdown in March last year, Tesco has seen the following increases against the previous year:

  • Leeks – demand up by more than 30%
  • Cabbage – up nearly 25%
  • Broccoli – up 20%
  • Sprouts – up 10%
  • Kale – up 10%
  • Spinach – up nearly 10%

Tesco fresh vegetables buyer Ben Rowbotham said: “The popularity of greens is soaring right now and it’s down to a combination of the current plant-based revolution and lockdown which is giving people more time to cook from scratch and eat more healthily. Greens got their poor image from the post-war baby boomer generation schoolchildren who generally loathed them as they were always being told to ‘eat their greens’ for health reasons.

“Unfortunately many people used to boil them to death so that you were left with unappetisingly tasteless vegetables swimming around in green water. Now, with today’s kitchen equipment, people can easily steam, stir fry and even microwave them to bring out the best flavour and preserve the goodness.”

Find groceries and recipes at www.tesco.com

Faye Dixon

Lifestyle Journalist and Blogger from the North East.

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