Calling all Great British Bake Off fans. This is the collaboration you’ve been waiting for, as Noel Fielding has partnered up with Fendi for their AW21 menswear collection.
The Fendi AW21 menswear collection was revealed last month, on the second day of Milan Men’s Fashion Week, via a video directed by Italian artist Nico Vascellari.
The collection with GBBO host Noel Fielding is the latest in a series of artist collaborations, where it’s been said that Silvia Venturini Fendi was “enamoured” by Fielding’s surrealist paintings, which feature in much of the collection. Described as a celebration of colour, light and solidarity in surreal times, the collection is a mix of comfy work from home pieces, such ribbed and cable-knit long johns, cardigans, scarves and pyjama inspired outerwear.
The comedian and TV personality is know widely for his outrageous sense of style, and love of designer brands like Kenzo, Valentino, Lazy Oaf and Raf Simons. He regularly stuns viewers year-on-year of the GBBO with his unique looks. He has gone on to inspire Instagram fan pages dedicated to his wardrobe and where to buy it, as well influenced the purchase of many shirts and jumpers he’s worn on the show.
It is of no surprise that this fashion icon has collaborated with such a well-established brand like Fendi. The only question is, why has it taken so long?