As spring approaches Lyst has been monitoring the emerging trends that fashion lovers really want. They’ve been comparing global searches and sales of more than 27 million shoppers over the past three months.
Here is what you’ve been searching for.
Effortless suits — Tailoring is back (but did it ever really leave?) as searches for suits have increased 127% in the last three months. There has been a particular interest in relaxed and oversized styles, growing 146% since November.
Utility — fashion lovers are reviving the utility trend this season. Since January there has been an increase in functional and military-inspired pieces, including overshirts, tactical gilets, bomber jackets and “uniforms”.
Furthermore, pageviews for cargo trousers have increased 63% with Stone Island and C.P Company being leading brands. Searches for oversized shorts have increased 96% since the beginning of the year, while utility trademarks are the most searched for minimalist workwear brands in demand.
Elevated loungewear — Since the pandemic it’s of no surprise that loungewear has become a menswear staple over the last few months. With “lounge” pieces increasing 239% compared to last year.
In January. Searches for “fashion pyjamas” spiked by 336% with Derek Rose, Calvin Klein and Dolce & Gabbana as some of the most popular brands. The demand for gowns and kimonos have also increased collectively by 50% likely influenced by the release of Bad Buddy’s video with Rosalía on Valentine’s Day.
Pastel pink — Pink for men has been a growing trend since the start of the year. Pageviews for men’s products in pink have increased by 136% compared to this time last year, with the most popular product categories being casual jackets, trainers, hoodies, casual shirts, t-shirts and polo shirts.