TikTok has been known to launch fashion trends, and the latest among Millennials and Gen Z has got fashion lovers searching for denim. For the last year, everything has been about loungewear, so is denim a must-have fabric for spring?
Skinny VS Wide Leg
Boyfriend styles and wide leg have been growing at a fast pace, and are up 148% compared to the same period last year. Despite the growth in looser styles, the interest in skinny jeans hasn’t decreased.
Searches for distressed denim have grown 91% as ripped jeans with cut-out details around the knees are in high demand. Baggy boyfriend and straight leg cuts are the most popular when searching for distressed denim.
Worn by Hailey Bieber and Katie Holmes, split-hem jeans are among the hottest denim trends for spring.
Searches for patchwork jeans reached an all-time high in January and have increased 200% over the last three months.
Conscious denim is receiving more attention as searches for jeans that include sustainability-related keywords have spiked 138% in the past three months.