Back in 2016, mermaids were EVERYTHING. The mythological creature became a symbol women all around the world wore predominantly on their shirts, handbags, purses and even extended outside of fashion into homeware including mugs, travel cups, makeup brushes and so much more.
Mermaids were eventually replaced by unicorns. Despite this, mermaid merch can still be found pretty much everywhere and it seems that they’re once again on people’s wishlist as ocean-inspired pieces are now among the fastest rising trends.
Over the last month, searches including the terms “mermaid”, “starfish” and “seashell” have increased 51% collectively, while searches for “mermaid tees” have grown 19%. Furthermore, page views for earrings that’s include the term “starfish” have risen 23% month-on-month and “shell” and “coral” jewellery pieces are trending.