Monsoon has introduced its new sustainable Artisan Studio collection, which launches this month and offers a stunning collection of fashion, homeware and accessories, all crafted using traditional artisan techniques from Jaipur, India.
The collection is made from 100% sustainable fabrics, featuring organic cotton poplin dresses and woodblock kimonos with delicate embroidery and intricate bordering details and is inspired by Monsoon’s heritage and ongoing commitment through the Monsoon Accessorize Trust; which helps workers in India by generating incomes, sustaining livelihoods and preserving age old craft techniques.
Monsoon say they are “proud to work with the finest crafts men and women in Jaipur who use traditional techniques to create each item in the Artisan Studio line”.
Since the brand was founded by Peter Simon in the 1970s, Monsoon has worked with craftspeople in villages and small communities across the globe to create beautiful, wearable clothing for women and children.
Monsoon believe in the positive, empowering, life-changing power of trade and as a founder member of the Ethical Trading Initiative (ETI), Monsoon have been at the forefront of driving sustainable improvements in working conditions and livelihoods.
The brand have set itself the target of being 90% sustainable by 2023 across their clothing and accessories lines. The beachwear collection is already 100% sustainable.