Furniture retailer, Sofology has teamed up with BAFTA winning actress Helena Bonham Carter for their “Bring Imagination to Life” advertising campaign.
Harnessing Helena’s uniquely imaginative world, the latest Sofology advert sees the actress take us on a journey through her home while musing on everyday creativity, imagination and little style decisions that define us as individuals.
Helena Bonham Carter said:”As an actress, I make my living using my imagination – pretending to be other people.
“But even when not acting, I try to live my daily life with imagination, otherwise it can be sooooo boring. When we are children, our imagination is in full flow and I think, sometimes, as adults we let it atrophy, we forget to play, have fun and give up on dreams.
“Sofology’s ‘Bring imagination to Life’ campaign is an appeal to have fun and express the imagination that is unique to you – however different or bonkers we are. Why should make-believe just belong to children?”
The captivating scenes open in Helena’s charming dressing room before following Helena into an enchanted garden room and finishing with the actress relaxing on her living room sofa, with a decadent piece of cake.
Her beautifully eclectic style provides the magical backdrop to a diverse range of Sofology furniture and accessories.
Jan Duckworth, Head of Marketing at Sofology added “We were delighted to collaborate with Helena on this new campaign, she perfectly encapsulates the unique creativity that goes into each one of our designs.
“She and the team have truly brought our imagination to life and embodied our mission to help everyone feel at home on a stylish sofa they love.”
Partnering with the7stars on creative and production, the campaign launches alongside the retailer’s continuing expansion plans and commitment to bring its exclusive choice of furniture and accessories to new and existing customers.
The development strategy sees two new stores, in Stockport and Swindon, opening in May with a further seven planned across 2021.