Bella Dahl brings California sunshine and easygoing vibes to the UK with pop-up shop at Selfridges

Founded on the principles of sustainability, laid-back living and sophistication to inspire women to combine comfort and style in their daily lives, bella dahl is bringing its core values to life with a pop-up shopping and art installation at Selfridges in London throughout July, 2021.

The pop-up collection features fan-favorite bella dahl pieces that include the sustainable Tencel fabric, an ultra-breathable material derived from sustainable wood sources.

“We wanted to create a beautiful ‘Instagrammable’ moment in-store that will mark the return to retail, the beginning of summer and the lifting of restrictions – introducing U.K. customers to bella dahl’s brand that celebrates women and the environment,” says Senior Vice President of Sales and Marketing, Steven Millman.

An ode to eco-conscious living and female empowerment, the pop-up also features a beautifully designed art piece by a local artist from the U.K., Anu Ogunmefun – a tree sculpture adorned with 200 handmade, illustrated Tencel leaves.

Candice Farrow

Fashion and lifestyle blogger from North East, England.

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