John Lewis is extending their ANDYDAY range to include menswear, womenswear and childrenswear after a successful launch in home, technology’s and nursery in April.
The new range will launch September 13, thanks to a strong reaction from customers making the ANYDAY range their most successful own brand launch in spring, to date.
Introducing fashion and new homeware, the brand will offer more than 3,600 stylish products.
Designed in-house, the new clothing range offers easy, casual, everyday style at great price points for the whole family. Iain Ewing, head of design, guided his team to create a 700 piece range that feels optimistic and youthful with nods to key seasonal trends. His team designed the range around key shifts in the evolving way in which we are living our lives. The notion of ‘two-mile wear’ was key; casual clothing that’s comfortable enough to wear at home and stylish enough to venture out in, moving us seamlessly from inside to out.
The new season home collection draws on the successes from the launch in Spring, offering an expanded selection of sofas and armchairs with 16 new designs and new smart storage solutions for the flexible way of working and living.
Design and style are at the forefront this season, with colour and pattern more prominent than before. On-trend materials, such as boucle and rattan, are prominent in the range that offers easy touches to modernise and elevate a room.
Pippa Wicks, Executive Director at John Lewis, said: “ANYDAY continues to be a stepchange for us, modernising John Lewis, bringing inspiration and quality to a wider audience. Sales and customer feedback since our Spring launch has been brilliant, our customers have described it as modern, vibrant, inclusive and accessible. I am excited about our home newness launching and I can’t wait to introduce fashion this season alongside our other own brands and cherished brands. Our fashion customers are optimistic and open-minded in their outlook, they look for unique, sustainable, trend driven products at a great price and I truly believe ANYDAY offers all of this to them.”